FKM Trade visitors profile 2022
Visitors total (number of entries)3.080Proportion of trade visitors99 %
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Origin according to federal states
Total Germany (%)72of whichNielsen 13
- Bremen0
- Hamburg0
- Lower Saxony2
- Schleswig-Holstein1
Nielsen 213
Nielsen 3a8
- Hesse5
- Rhineland-Palatinate2
- Saarland0
Nielsen 3b52
Nielsen 416
Nielsen 5+62
- Berlin1
- Brandenburg0
- Mecklenburg-West Pommerania0
- Saxony-Anhalt0
Nielsen 75
Economic sector
Economic sector (%)
- Industry80
- Trade10
- Service15
- Skilled trades5
- Training/consulting2
- University, polytechnic, vocational school6
- Other sectors2
Professional position
Professional position (%)
- Entrepreneur, co-owner, freelancer10
- Managing director, board member, head of an authority etc.17
- Area manager, works manager, plant manager, branch manager, head of public office12
- Department head, group head, team leader25
- Other salaried staff, civil servant, skilled worker25
- Lecturer, teacher2
- Trainee0
- Other position6
- Student2
- Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
- Management21
- Research and development, design/construction27
- Manufacturing, production, quality control24
- Buying/procurement5
- Finance/accounting, controlling1
- Information and communication technology1
- Personnel administration, administration0
- Sales16
- Marketing, advertising, PR1
- Logistics: material management, storage, transport0
- Maintenance/repairs1
- Other area1
- Student2
- Other not gainfully employed1
Origin by km
Distance to home (%)
- up to 50 km18
- more than 50 km up to 100 km12
- more than 100 km up to 300 km28
- over 300 km42
Origin by continents
Foreign origin total (%)28of which
- EU64
- Other european countries24
- South and Central America1
- Middle East1
- South-, East-, Central Asia6
- Australia/Oceania3
Origin by countries
Countries with the highest visitor shares (%)
- Italy14
- Switzerland13
- Austria8
- Netherlands8
- Türkiye8
Size of company/organization
Size of company/organization (%)
- 1 - 46
- 5 - 98
- 10 - 4923
- 50 - 19919
- 200 - 49911
- 500 - 9999
- 1 000 and more24
- Student2
- Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
- decisively23
- collectively41
- in an advisory capacity/organization29
- no8
- Student2
- Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
- Previous event12
- Earlier events29
- First visit59
Length of stay
Average length of stay (days)1.2
